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COMO A BMW MANTÉM SUA RELEVÂNCIA EM UM MERCADO QUE MUDA TÃO RÁPIDO? episode artwork

EPISODE · Nov 27, 2025 · 4 MIN

COMO A BMW MANTÉM SUA RELEVÂNCIA EM UM MERCADO QUE MUDA TÃO RÁPIDO?

from POWERCAST · host Bebel Rendeiro e Scheila Santos

Neste corte, falamos sobre as estratégias que estão guiando a marca no Brasil: marketing digital, comunicação nas redes sociais, presença no TikTok e a transição para carros elétricos. Também mostramos como a BMW adapta suas diretrizes globais para o público brasileiro, criando conteúdo que educa, inspira e gera conexão real com o consumidor. Se você quer entender como uma marca premium se mantém no topo, esse corte é pra você!Siga: @powercast_Shorts: @powercastpodcastAnfitriãs: Bebel Rendeiro – @bebbelrendeiro | Scheila Santos – @scheila__Convidada: Tatiana Biasetton – Head de Marketing e CRM da BMW Brasil

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COMO A BMW MANTÉM SUA RELEVÂNCIA EM UM MERCADO QUE MUDA TÃO RÁPIDO?

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