Como a Cogna aumentou resultados com MMM

What this episode covers

Novo episódio do Martech Leaders com Bernardo Marotta, Diretor de Marketing na Cogna Educação.Neste episódio, falamos sobre:A evolução do marketing para Growth e a importância dos dadosComo implementar cultura de experimentação e aprendizado contínuoMarketing Mix Modeling (MMM): como usar e por que é essencial para decisões estratégicasCaso real: como a Cogna aumentou receita com o mesmo orçamento usando MMMO impacto da IA e automação no futuro do marketing🌐 Conheça a Lima Consulting Group: https://www.limaconsulting.com/👍 Deixe seu like!📩 Se inscreva no canal!🔔 Ative o sino para não perder nenhum vídeo!REDES SOCIAIS:🔗 LinkedIn do Bernardo Marotta: https://www.linkedin.com/in/bernardo-marotta-84172925/🔗 LinkedIn da Lima Consulting Group Brasil: https://www.linkedin.com/company/limaconsultinggroupbrasil/🔗 LinkedIn do Bruno Simões: http://www.linkedin.com/in/lcg-bsimoes🔗 LinkedIn do Bruno de Stefano: https://www.linkedin.com/in/brunodestefano/#Martech #MarketingMixModeling #Growth

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Frequently Asked Questions

How long is this episode of Martech Leaders?

This episode is 1 hour and 7 minutes long.

When was this Martech Leaders episode published?

This episode was published on October 30, 2025.

What is this episode about?

Novo episódio do Martech Leaders com Bernardo Marotta, Diretor de Marketing na Cogna Educação.Neste episódio, falamos sobre:A evolução do marketing para Growth e a importância dos dadosComo implementar cultura de experimentação e aprendizado...

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