Como a PH3A Está Reduzindo CAC e Combatendo Fraudes no Br...

What this episode covers

O que acontece quando uma empresa de tecnologia de dados decide atacar de frente alguns dos maiores problemas do mercado brasileiro: inadimplência, fraude e o alto custo de aquisição de clientes?No novo episódio do Maestros do Sucesso, Marina Borges e Rafael Silveira recebem Paulo Costa, CEO da PH3A, para contar a trajetória da empresa — desde a origem nos anos 90, passando pela venda do negócio e o período de non-compete, até a construção de um big data proprietário e o lançamento do Datateg 3.0.Ao longo da conversa, Paulo fala sobre as dores reais do mercado (com mais de 80 milhões de brasileiros negativados), os aprendizados em prevenção à fraude, a importância da segurança e da LGPD, e como dados, tecnologia e operação se complementam para transformar tráfego digital em vendas mais eficientes e com menor CAC.Um episódio para quem lida com crédito, fraude, marketing digital, dados ou crescimento, e quer entender como decisões bem informadas fazem diferença no resultado.🎧 Dê o play, siga o Maestros do Sucesso e compartilhe com alguém que precisa vender melhor usando dados de verdade.#MaestrosDoSucesso #PH3A #Dados #Fraude #Inadimplência

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How long is this episode of Maestros do Sucesso?

This episode is 48 minutes long.

When was this Maestros do Sucesso episode published?

This episode was published on December 16, 2025.

What is this episode about?

O que acontece quando uma empresa de tecnologia de dados decide atacar de frente alguns dos maiores problemas do mercado brasileiro: inadimplência, fraude e o alto custo de aquisição de clientes?No novo episódio do Maestros do Sucesso, Marina Borges...

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