Cómo aprovechar la geolocalización para hacer marketing contextual en Retail, con Raúl G. Serapio (Neuromobile) [069]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Si me seguís, sabéis que desde el coronavirus ando con la sensibilidad  a tope con el tema de comercio local y la transformación digital del retail, de los comercios físicos, de las tiendas. Llegó a mis oídos la existencia de Neuromobile, un proyecto que se centra en la Figitalización de los comercios, y no pude resistirme. Así que vamos a hablar con su director y cofundador, Raúl García Serapio para que nos explique qué es eso de la figitalización, cómo trabajan el marketing contextual en base a la geolocalización... en definitiva: cómo están ayudando ellos con su tecnología a que las tiendas y centros comerciales físicos puedan adaptarse al consumidor digital y vender más. Otros enlaces mencionados en la entrada: Resumen del evento NEXT Epayments Vídeo de la charla de Zara sobre Omnicanalidad Entrevista en Tribucasters sobre el lanzamiento de Redcast Nueva web de Aplazame

Episode metadata supplied by the publisher feed · Published Jul 13, 2020

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Cómo aprovechar la geolocalización para hacer marketing contextual en Retail, con Raúl G. Serapio (Neuromobile) [069]

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