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Como bancos se preparam para o Drex e Super App: a visão do Bradesco

EPISODE · Dec 18, 2024 · 52 MIN

Como bancos se preparam para o Drex e Super App: a visão do Bradesco

from Future of Money · host Exame

"A economia tokenizada é um caminho sem volta", afirma Renata Petrovic, Head de Inovação do Bradesco, durante participação especial no nosso podcast. No bate-papo conduzido por Mariana Maria e João Pedro Malar, você vai descobrir os bastidores dos testes do Drex, a moeda digital brasileira, e do Super App, outra novidade financeira promovida pelo Banco Central. Com tantas mudanças acontecendo em alta velocidade, será que as instituições financeiras estão prontas para transformar a jornada do cliente? E mais: como engajar os usuários e repetir o sucesso do Pix? Dê o play e confira essa conversa imperdível!

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Como bancos se preparam para o Drex e Super App: a visão do Bradesco

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