Cómo crear el eCommerce nº1 a nivel mundial del pádel desde Murcia: Pádel Nuestro [355]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

¿Qué tiene Murcia? Allí nació el mayor ecommerce español, PcComponentes. Pero también Dosfarma, Fini Golosinas, Ecus Kids, Hero, Beer Sapiens… y Pádel Nuestro, o bueno, 360º Padel Group. Si te quedas todo el programa verás que aunque su marca más conocida sea Pádel Nuestro, está integrado en un grupo con 5 tiendas online vinculadas todas ellas al pádel. Han creado un gigante de casi 60 millones de euros de facturación en 2024, con expectativa de superar los 80 este año. Con origen en digital, expansión en tiendas físicas propias, presencia internacional. Sin duda el mayor negocio digital del pádel a nivel mundial.Veremos con su Ecommerce Manager, Pepe Ortuño, cómo nació y escaló el proyecto. Cómo planean diferenciar las distintas webs del grupo, cómo trabajan la omnicanalidad, su marketing… Enlaces de interés:[Beloved sponsor] Doofinder: buscador avanzado para eCommerce: https://www.doofinder.com/?utm_campaign=Ecosystem&utm_source=marketing4ecommerce&utm_medium=referral&utm_content=ES_podcast_marketing4ecommerce_recomendaciones

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Cómo crear el eCommerce nº1 a nivel mundial del pádel desde Murcia: Pádel Nuestro [355]

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