Como criar uma categoria do zero e transformar collabs em desejo de marca

from POWERCAST · host Bebel Rendeiro e Scheila Santos

Neste episódio, Adriana Lotaif abre os bastidores da criação da Pipó e conta como foi construir, do zero, uma categoria que praticamente não existia no Brasil: pipoca premium pronta para consumo.Falamos sobre os desafios de entrar no varejo, convencer supermercados sobre posicionamento e preço, e como sustentar uma marca nova em um mercado acostumadoao básico.Também exploramos as collabs que marcaram a trajetória da Pipó, com marcas como Nestlé, Paçoca Amor, Ovomaltine, Netflix e Fini, e como cada parceria nasceu de histórias autênticas, estratégia e construção de marca.Um episódio sobre empreendedorismo, branding e o poder de criar algo relevante semperder essência.Anfitriãs: Isabel Rendeiro e Scheila SantosConvidada: Adriana Lotaif

Episode metadata supplied by the publisher feed · Published Apr 9, 2026

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Como criar uma categoria do zero e transformar collabs em desejo de marca

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