Cómo encontrar el precio perfecto de tu producto con Juanjo Traver de The Pricing, stupid!

from Growth: el podcast de Product Hackers 🚀

En este episodio, hablamos con Juanjo Traver, host del podcast The Pricing, stupid!, donde habla con emprendedores sobre estrategias de precios y modelos de negocio, junto a Alex Granados, de Product Hackers.Con Juanjo, exploramos el pricing y su importancia en un negocio, analizamos los benchmarks en distintos sectores, estrategias para encontrar tu precio ideal y cómo optimizar precios con la experimentación.Además, hablamos sobre cómo superar el miedo a subir precios, saber si tu estrategia de pricing está funcionando y el impacto de los descuentos en la percepción de tu cliente.NOSOTROS🛒 Estrategias clave de ventas en comercio según podcasters referentes en Europa - https://p-h.es/podcasters🔥 Programa Profesional de Growth Manager Certification - https://p-h.es/GMCertification🌍 Web - https://producthackers.com/es/podcast/the-pricing-stupid-juanjo-traver?utm_source=Podcast&utm_medium=descripcion📩 Newsletter - https://p-h.es/newsletter-growth📈 Casos de éxito de Growth - https://p-h.es/misiones-growthRRSS📹 YouTube - https://www.youtube.com/c/GrowthProductHackers💼 LinkedIn - https://www.linkedin.com/company/producthackers/🐦 Twitter - https://twitter.com/product_hackers📱 Instagram - https://www.instagram.com/product_hackers/(00:00) Intro y presentación.(01:45) Qué es el pricing y por qué es importante.(06:27) Qué te aporta experimentar con el pricing.(10:04) Benchmarks de pricing.(14:32) Cómo estructurarse internamente para experimentar con el pricing.(21:26) Experimentación y técnicas para encontrar el precio ideal.(29:22) Optimización de precios a través de la experimentación.(33:19) Cómo crear paquetes para SaaS.(41:31) Cómo elegir la técnica adecuada a cada tipo de negocio.(43:49) Cómo superar el miedo a subir el precio.(47:09) Cómo marcar el precio de un producto nuevo.(51:30) Cómo saber si tu estrategia de pricing está funcionando.(55:46) El impacto de los descuentos en la percepción del cliente.(01:04:27) Aprendizajes e iniciativas en Declarando.(01:08:14) Aprendizajes de The Pricing, Stupid!.(01:12:20) Cierre y despedida.

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This episode is 1 hour and 13 minutes long.

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This episode was published on July 10, 2024.

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