Cómo escalar un modelo de suscripción de comida para perros, con Javier Estévez (Frankie the King) [143]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Con la entrevista de esta semana iniciamos la que esperamos sea una serie revisando los ganadores de los Ecommerce Awards 2021. Empezamos con Javier Estévez, el fundador y CEO de Frankie The King, ganador de la categoría Rookie Ecommerce, a “tienda online joven”, de menos de 4 años de antigüedad. Con él revisamos su primera experiencia emprendedora, con la marca de pulseras náuticas Carrick, su etapa posterior en busca de la idea de oro para volver a emprender, y cómo nació y cómo les va con Frankie. Tras tantear proyectos de pañales, motos eléctricas e incluso higiene femenina, Javier se decantó por el pujante sector mascotas, con un proyecto de alimentación saludable para perros basado en un modelo claro de suscripción. Enlaces de interés: Web de Frankie: https://frankietheking.com/ Echa un vistazo a los cursos de la M4C Academy para enero. Usa el código M4CFINDEAÑO para lograr un 25% de descuento exclusivo: https://bit.ly/3oGRYP6 M4CWebinar sobre “Cómo maximizar la presencia en Google con su nuevo Perfil de Empresa”: https://cursos.m4c.academy/webinar-m4c-academy-perfil-de-empresas-de-google

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Cómo escalar un modelo de suscripción de comida para perros, con Javier Estévez (Frankie the King) [143]

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