Cómo factura Morrison Shoes +8M vendiendo zapatillas con branding con Pablo Recuenco

from Growth: el podcast de Product Hackers 🚀

En este episodio, hablamos con Pablo Recuenco, CEO y Cofounder de Morrison Shoes, una marca de zapatillas hechas a mano en España, junto a Andrés Barreto, de Product Hackers. Con Pablo, analizamos las claves para lanzar una nueva marca, profundizamos en distintas estrategias como apalancarse en la marca personal de los founders y debatimos cómo medir el impacto del branding. También exploramos la omnicanalidad de Morrison Shoes, en qué fijarse para abrir una tienda física e indagamos en el wholesale como estrategia. NOSOTROS 🛒 Estrategias clave de ventas en comercio según podcasters referentes en Europa - https://p-h.es/podcasters 🔥 Programa Profesional de Growth en eCommerce - https://go.producthackers.com/programa-profesional-growth-en-ecommerce 🌍 Web - https://producthackers.com/es/podcast/morrison-shoes-pablo-recuenco?utm_source=Podcast&utm_medium=descripcion 📩 Newsletter - https://p-h.es/newsletter-growth 📈 Casos de éxito de Growth - https://p-h.es/misiones-growth RRSS 📹 YouTube - https://www.youtube.com/c/GrowthProductHackers 💼 LinkedIn - https://www.linkedin.com/company/producthackers/ 🐦 Twitter - https://twitter.com/product_hackers 📱 Instagram - https://www.instagram.com/product_hackers/ (00:00) Intro y presentación. (02:53) Qué es Morrison Shoes. (10:48) Crecimiento y evolución de Morrison. (19:08) Comenzar con crowdfunding. (26:46) La importancia de construir una marca potente. (32:15) Claves para lanzar una nueva marca. (36:36) Desafíos de lanzar una marca con recursos limitados. (39:28) Apalancarse en la marca personal de los founders. (48:33) Medir el impacto del branding. (57:01) La omnicanalidad de Morrison Shoes. (01:13:40) En qué fijarse para abrir una tienda física. (01:17:20) El Wholesale como canal de venta. (01:20:21) Crecimiento acelerado a través del wholesale. (01:24:26) Internacionalización y aprendizajes de Morrison Shoes. (01:30:51) Estructura interna y talento en Morrison Shoes. (01:35:24) Visión y futuro de Morrison. (01:39:14) Cierre y despedida.

Episode metadata supplied by the publisher feed · Published Jul 17, 2024

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Cómo factura Morrison Shoes +8M vendiendo zapatillas con branding con Pablo Recuenco

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This episode was published on July 17, 2024.

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