Cómo funciona la publicidad programática en audio

Alejo Vargas es colombiano, y tiene una larga experiencia en radio, ya que formó parte de Caracol Radio y de RCN, las dos cadenas de radio más grandes de Colombia. En 2019 fundó Podway, una agencia productora de podcasting que ha crecido y ha conseguido posicionarse en el mercado, así como conseguir la representación comercial de Spreaker. Con la compra de esta plataforma por parte de iHeart, las actividades de Podway se extendieron a la gestión de la publicidad programática, un área poco explorada por los podcasters, pero que tiene una oportunidad importante al pensar en la generación de ingresos. ¿Cómo funciona la publicidad programática en el audio? ¿Qué se necesita para tener un podcast que pueda estar incluido entre los elegibles para tener publicidad que se gestiona mediante tecnología? Escucha este penúltimo episodio de la temporada 3 de Mediaventurados.

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Cómo funciona la publicidad programática en audio

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How long is this episode of Mediaventurados Podcast?

This episode is 30 minutes long.

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This episode was published on December 25, 2022.

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