Cómo ganarse el corazón de los frikis, con Beatriz Álvarez (La Frikilería) [114]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Esta semana, el día más importante con diferencia es el martes 25 de mayo, se celebra el Día del Orgullo Friki, así que vamos a centrar el programa en una tienda online de frikis. Vamos a analizar a fondo un ecommerce mediano, del extrarradio, en concreto de Logroño. Se llama La Frikilería y está liderado por Beatriz Álvarez. veremos un negocio nacido de pequeña tienda de barrio que se fue haciendo más y más grande en digital, apoyado en el poder del nicho, en este caso de regalos frikis y originales. Otros enlaces de interés: Descárgate gratis nuestra Guía Ecommtech 2021: https://marketing4ecommerce.net/descargables/ecommtech-2021/ Apúntate al M4CWebinar sobre Customer Experience en eCommerce: https://www.crowdcast.io/e/customer-experience-ecommerce Apúntate a la presentación del Estudio de Marketplaces 2021: https://bit.ly/3wl9WYz Podcast en el que hablábamos den Customer Experience con Estela Gil: https://www.ivoox.com/como-llevar-opiniones-clientes-al-audios-mp3_rf_69101662_1.html ¿Necesitas un colchón? En Colchón Morfeo puedes probarlo durante 100 días: https://redcast.link/morfeo

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This episode is 55 minutes long.

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This episode was published on May 24, 2021.

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