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Cómo gestionar campañas con influencers en 2020, con Laura Castro (Platanomelón) [077]

EPISODE · Sep 7, 2020 · 1H 1M

Cómo gestionar campañas con influencers en 2020, con Laura Castro (Platanomelón) [077]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

¿Qué tiene de especial Platanomelón? Qué tiene las puertas cerradas a muchos canales de pago. Las redes sociales o Google NO le dejan hacer publicidad. Por eso Platanomelon ha apostado muy fuerte y muy bien por la vía de canales propios en redes sociales y la de influencers. De modo que vamos a aprender un montón con Laura Castro, su Public Relations Manager, sobre cómo relacionarse con influencers, cómo los detectan, cómo los gestionan, cómo miden los resultados y sacaremos algunas métricas interesantes. Sobre los Ecommerce Awards, toda la info aquí: https://marketing4ecommerce.net/ecommerce-awards/

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Cómo gestionar campañas con influencers en 2020, con Laura Castro (Platanomelón) [077]

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