Cómo impacta el branding en tu negocio con Carlos Cantú de Credo

from Growth: el podcast de Product Hackers 🚀

En este episodio, hablamos con Carlos Cantú de Credo, quien acumula highligths como ser director de marketing en Twitter y CMO de Freepik, junto a Alex Granados de Product Hackers. Con Carlos, indagamos en cuáles son las ventajas y desafíos del branding a la hora de lanzar una marca, la importancia de la comunicación interna y las cualidades de un CMO exitoso. También analizamos su pasado por Twitter y FreePick, cuales fueron los momentos más difíciles, las inseguridades y el comúnmente llamado síndrome del impostor. NOSOTROS 🔥 Programa Profesional de Growth Manager Certification - https://p-h.es/GMCertification 🌍 Web - https://producthackers.com/es/podcast/ch1ef-carlos-cantu?utm_source=Podcast&utm_medium=descripcion 📩 Newsletter - https://p-h.es/newsletter-growth 📈 Casos de éxito de Growth - https://p-h.es/misiones-growth RRSS 📹 YouTube - https://www.youtube.com/c/GrowthProductHackers 💼 LinkedIn - https://www.linkedin.com/company/producthackers/ 🐦 Twitter - https://twitter.com/product_hackers 📱 Instagram - https://www.instagram.com/product_hackers/ (00:00) Intro y presentación. (00:34) La importancia de la comunicación interna. (01:16) Branding y performance: estrategias en debate. (05:31) Ventajas y desafíos del growth y branding. (10:05) Midiendo el impacto del branding. (13:23) Rebranding: casos y desafíos. (26:20) Manejando la retroalimentación y redes sociales. (30:17) Economía del comportamiento y estrategias de marketing. (39:30) Comparativa de estrategias: Twitter vs. Freepik. (47:23) Cualidades de un CMO exitoso y el futuro. (01:00:53) Momentos difíciles y el síndrome del impostor. (01:05:17) Cierre y despedida.

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Cómo impacta el branding en tu negocio con Carlos Cantú de Credo

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This episode was published on October 9, 2024.

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