CÓMO LAS REDES SOCIALES SE HAN CONVERTIDO SECRETAMENTE EN UN PELIGROSO CASINO (El Experimento)

from El Podcast de JF Calero · host JF Calero

Las redes sociales, como Instagram y Tik Tok, han sido diseñadas meticulosamente para captar y retener la atención de los usuarios, utilizando técnicas que pueden ser comparables a las estrategias de un casino. Una de estas estrategias es la manipulación de la liberación de dopamina, el neurotransmisor asociado con la recompensa y el placer. En estas aplicaciones, las notificaciones son clave. Su color rojo no es casual; está elegido porque el rojo es un color que demanda acción inmediata, reflejando un peligro o urgencia. Este diseño se complementa con la estrategia de "recapturaciones", donde tras un período sin uso, se inundan los dispositivos con notificaciones para reintroducir el hábito de uso, similar a cómo un casino usa luces y sonidos para atraer a los jugadores de vuelta a las máquinas.

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This episode was published on January 23, 2025.

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