Cómo llevar una estrategia de content marketing para una aerolínea

from Escritor.Digital · host Fernando Labastida

En este episodio del podcast, entrevistamos a Alexis Gutierrez, content manager y coordinador de redes sociales de Aeroméxico. Alesis nos cuenta sobre dos iniciativas muy exitosas de marketing de contenidos de la aerolínea mexicana: Al Aire, y el cambio de uniforme basada en diseños de la diseñadora Lorena Sarabia.Además, Alexis nos platica: La importancia de estudiar a tu mercado meta para crear contenidos posicionados en YouTube.Los tres pilares de su campaña de contenido 'Al Aire'.Por...

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This episode is 50 minutes long.

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This episode was published on October 30, 2020.

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