Como o CÉREBRO influencia DECISÕES DE COMPRA, com PETER ROMAN (13/11/25)

from 60 Minutos · host Arthur Lessa

As decisões de compra começam no cérebro. Arthur Lessa conversa com o CEO da EQ Consulting International e especialista em Neurociência aplicada aos negócios, Peter Roman, sobre como a neurociência explica o comportamento do consumidor e o impacto da Black Friday nas decisões de compra.

Episode metadata supplied by the publisher feed · Published Nov 13, 2025

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Como o CÉREBRO influencia DECISÕES DE COMPRA, com PETER ROMAN (13/11/25)

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