¿Cómo sabremos qué logo nos conviene? #23

from Branding Escolar · host Miquel Rossy

"Me gusta" o "no me gusta" no pueden ser nunca los criterios para elegir un logotipo. Hay que basarse en criterios objetivos que permitan evaluar si un logo funcionará o no. He reducido a 10 los criterios que proponen Norberto Chaves y Raúl Belluccia en el libro "La marca corporativa. Gestión y diseño de símbolos y logotipos" de Paidós:- calidad gráfica- identificación correcta- estilo gráfic- economía- adecuación- perennidad- legibilidad- univocidad- memorabilidad- declinaciónPero no hemos de pensar que solo existe un posible logo que funcione, podríamos elegir muchísimos. Lo más importante es que una vez elegido el logo, lo usemos bien.

Episode metadata supplied by the publisher feed · Published Jul 8, 2019

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¿Cómo sabremos qué logo nos conviene? #23

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