Como se constrói uma marca forte? | Adm. André Leite

from Adm in Cast · host CRA-SP

Construção de marcas, branding e marketing estratégico são o tema deste episódio do Adm in Cast com o Adm. André Leite, diretor de marca e produto da GWM Brasil. Na conversa, ele compartilha os desafios de posicionar uma nova marca automotiva no país, explica decisões estratégicas de marketing que têm dado resultado e reflete sobre o papel da Administração na construção de marcas fortes, relevantes e competitivas no mercado.

Episode metadata supplied by the publisher feed · Published Mar 4, 2026

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Como se constrói uma marca forte? | Adm. André Leite

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