Skip to content
¿Cómo Shopify cambia e-commerce mundial? 🤯⎪EP97 episode artwork

Jan 18, 2026 31 min

¿Cómo Shopify cambia e-commerce mundial? 🤯⎪EP97

from Marketing sin Filtro Hosted by Daniela Goicochea y Marjori Haddad

Los agentes de IA van a comprar por nosotros y eso cambia todo: tráfico, publicidad, marca y cómo se vende online. Gonzalo Torres (Shopify España) explica el “protocolo universal de comercio”, por qué Shopify está abriendo su infraestructura y cómo se convierte en el sistema operativo del e-commerce. Si vendes online, esto te afecta ya. La pregunta es: ¿vas a llegar a tiempo o te vas a enterar cuando sea tarde? ➡️Sigue a nuestro invitado: https://shorturl.at/I1hpu 🟢 Newsletter sin filtro: ¡Suscríbete GRATIS! https://shorturl.at/iEWru ⏰ Minutos (00:40) – Gonzalo Torres (Shopify España) (01:35) – IA por defecto en Shopify (02:40) – The Renaissance Edition, por qué importa (03:45) – Inversión de Shopify en producto (04:40) – Protocolo universal de comercio (06:55) – Agentes de IA comprando por nosotros (08:05) – Comprar dentro de ChatGPT (09:20) – Vender nativo en canales de IA (10:20) – Vender en IA sin estar en Shopify (11:40) – La estrategia de Shopify (13:10) – Cómo aparecer optimizado en IA (14:35) – Amazon bloquea agentes (15:45) – Shopify gana con transacciones (17:00) – La web como “flagship store” (18:30) – Comercio unificado (20:05) – Shopify como sistema operativo (21:15) – Sidekick, el asistente dentro de Shopify (22:25) – De “operar” a “pensar” (23:30) – Prioridades para vender en 2026 (24:35) – Hiper personalización, calidad vs cantidad (25:55) – Producto y atención al cliente (27:00) – Tecnología democratizada (28:00) – Quién gana con este cambio (29:00) – Oportunidad global (30:00) – En qué NO invertir (30:40) – Talento + tecnología 👀 Leemos tus preguntas para responderlas en el siguiente episodio. 🔗 Suscríbete al canal: https://youtube.com/@mktsinfiltro ➡️ Sigue a Daniela: Instagram: http://instagram.com/danigoico Tiktok: https://www.tiktok.com/@danigoico LinkedIn: https://es.linkedin.com/in/danigoico Brandcrops: http://brandcrops.com ➡️ Sigue a Marjori: Instagram: http://instagram.com/marjorihaddad X: http://X.com/marjorihaddad Tiktok: https://www.tiktok.com/@marjorihaddad?lang=en LinkedIn: https://es.linkedin.com/in/marjorihaddad Weplash: http://weplash.com

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

¿Cómo Shopify cambia e-commerce mundial? 🤯⎪EP97

0:00 31:34

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram. Sloqanım: Be Positive Sosial media hesablarım: Ələmdar Manafov INSTAGRAM və LİNKEDİN hesabı. Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world.

Frequently asked questions

How long is this episode of Marketing sin Filtro?

This episode is 31 minutes long.

When was this Marketing sin Filtro episode published?

This episode was published on January 18, 2026.

Can I download this Marketing sin Filtro episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.