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¿Cómo Shopify cambia e-commerce mundial? 🤯⎪EP97

EPISODE · Jan 18, 2026 · 31 MIN

¿Cómo Shopify cambia e-commerce mundial? 🤯⎪EP97

from Marketing sin Filtro · host Daniela Goicochea y Marjori Haddad

Los agentes de IA van a comprar por nosotros y eso cambia todo: tráfico, publicidad, marca y cómo se vende online. Gonzalo Torres (Shopify España) explica el “protocolo universal de comercio”, por qué Shopify está abriendo su infraestructura y cómo se convierte en el sistema operativo del e-commerce. Si vendes online, esto te afecta ya. La pregunta es: ¿vas a llegar a tiempo o te vas a enterar cuando sea tarde?➡️Sigue a nuestro invitado: https://shorturl.at/I1hpu🟢 Newsletter sin filtro: ¡Suscríbete GRATIS! https://shorturl.at/iEWru⏰ Minutos (00:40) – Gonzalo Torres (Shopify España)(01:35) – IA por defecto en Shopify(02:40) – The Renaissance Edition, por qué importa(03:45) – Inversión de Shopify en producto(04:40) – Protocolo universal de comercio(06:55) – Agentes de IA comprando por nosotros(08:05) – Comprar dentro de ChatGPT(09:20) – Vender nativo en canales de IA(10:20) – Vender en IA sin estar en Shopify(11:40) – La estrategia de Shopify(13:10) – Cómo aparecer optimizado en IA(14:35) – Amazon bloquea agentes(15:45) – Shopify gana con transacciones(17:00) – La web como “flagship store”(18:30) – Comercio unificado(20:05) – Shopify como sistema operativo(21:15) – Sidekick, el asistente dentro de Shopify(22:25) – De “operar” a “pensar”(23:30) – Prioridades para vender en 2026(24:35) – Hiper personalización, calidad vs cantidad(25:55) – Producto y atención al cliente(27:00) – Tecnología democratizada(28:00) – Quién gana con este cambio(29:00) – Oportunidad global(30:00) – En qué NO invertir(30:40) – Talento + tecnología👀 Leemos tus preguntas para responderlas en el siguiente episodio.🔗 Suscríbete al canal: https://youtube.com/@mktsinfiltro➡️ Sigue a Daniela:Instagram: http://instagram.com/danigoicoTiktok: https://www.tiktok.com/@danigoicoLinkedIn: https://es.linkedin.com/in/danigoicoBrandcrops: http://brandcrops.com➡️ Sigue a Marjori:Instagram: http://instagram.com/marjorihaddadX: http://X.com/marjorihaddadTiktok: https://www.tiktok.com/@marjorihaddad?lang=enLinkedIn: https://es.linkedin.com/in/marjorihaddadWeplash: http://weplash.com

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¿Cómo Shopify cambia e-commerce mundial? 🤯⎪EP97

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