Cómo sobrellevar la crisis COVID-19 en el sector turismo, con Itziar Oltra (Airhopping) [099]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En el programa de esta semana vamos a poner el foco en uno de los sectores sin duda más tocados por la pandemia del covid-19: el turismo. Vamos a hablar con Itziar Oltra, CMO de Airhopping. Airhopping es una startup centrada en hacer rutas combinadas de viajes. Un buscador multidestino, al que le dices: tengo 10 días, y me gustaría ir a Roma. Y te va dando ideas para completar la experiencia con más destinos por precios muy económicos. Iban con evolución de negocio muy positiva. habían doblado facturación en 2019, preveían crecer mucho en 2020… pero la pandemia los frenó en seco. Vamos a ver cómo adaptaron su estrategia de marketing, que consecuencias tuvo para ellos y cómo están capeando el temporal. Enlaces de interés: Marketing4eCommerce Shop: https://www.latostadora.com/marketing4ecommerce/ Usa el código M4CSHOP20 para un 20% de descuento de lanzamiento SOLO en febrero 2021. Webinar Omnicanalidad: Cómo integrar los pagos online y offline, este jueves 11 a las 17h CET: https://www.crowdcast.io/e/omnicanalidad-integraci%C3%B3n-pagos

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This episode is 1 hour and 7 minutes long.

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This episode was published on February 8, 2021.

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