Cómo trabajan la fidelización online Cocunat y Samsung, con Georgina Rifé y Valentín Hernández [167]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En el programa de esta semana tenemos dos tremendos invitados: Georgina Rifé, directora de Marketing en la marca de cosmética natural Cocunat; y Valentín Hernández, marketing head del área móvil en Samsung en España. Es la mesa redonda que montamos con ellos en el NEXT Loyalty, en madrid. El foco de la conversación: cómo trabajan en sus empresas la fidelización, sobre todo centrados en sus canales propios: redes sociales, email. Quédate porque de verdad, el flow de la conversación es muy interesante y salieron reflexiones chulas, incluso sobre dónde empieza y acaba la fidelización y lo que está cambiando la forma de consumir marcas en las nuevas generaciones. Enlaces de interés: [Beloved sponsor] Prueba gratis el conector de feeds de Channable: https://bit.ly/channable-m4c Estudio Marketplaces en España 2022: https://marketing4ecommerce.net/marketplaces-en-espana/

Episode metadata supplied by the publisher feed · Published May 16, 2022

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Cómo trabajan la fidelización online Cocunat y Samsung, con Georgina Rifé y Valentín Hernández [167]

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