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Cómo trabajar Google Ads para eCommerce, con Sportech Fitness y The ROI Makers [382]

EPISODE · Nov 3, 2025 · 1H 7M

Cómo trabajar Google Ads para eCommerce, con Sportech Fitness y The ROI Makers [382]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Todos notamos cómo Google está forzando la máquina a maximizar la visibilidad de los resultados de pago, tanto los enlaces patrocinados como Google Shopping , respecto a lo orgánico. Y todo esto en una tendencia alcista en los costes de captación desde la pandemia.¿Es soportable para las cuentas de las tiendas online? ¿Hay alternativas? Vamos a ver cómo lo están gestionando Alex Maguregi, director comercial de Sportech Fitness y Marc Casanova, CEO de su agencia, The ROI Makers. Spoiler: pinta que la dependencia de Google Ads es grande y poco sustituible. Enlaces de interés:⭐ [Beloved sponsor] CTT Express: Tu partner para las entregas de paquetes en España#NEXTBurgos, jueves 6 de noviembre de 2025: apúntate aquí gratisÚltimo podcast sobre SEO/GEO

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Cómo trabajar Google Ads para eCommerce, con Sportech Fitness y The ROI Makers [382]

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