Cómo usa Cabify el CRM para vender más, con Silvia Matesanz [042]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Os compartimos la conversación que mantuvimos con Silvia Matesanz en el pasado NEXT Loyalty que organizamos en Madrid. Silvia es la Global CRM Marketing Manager de Cabify. Lleva casi un año en el proyecto de Cabify y antes casi otros 5 trabajando en CRM en Walt Disney. Es decir, una voz más que autorizada para hablar de cómo se organiza un equipo de CRM, cuál es su día a día, cómo se automatizan tareas, cómo se aplican en la práctica palabros como el machine learning…

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This episode is 28 minutes long.

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This episode was published on January 6, 2020.

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