Cómo WeRoad convirtió una necesidad generacional en marca [402]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En este episodio hablamos con Daniel Martínez, responsable de marketing y comunicación de WeRoad en España, sobre cómo han cambiado en los últimos años la forma de viajar, de construir marca y de conectar con una comunidad. A partir de su trayectoria, repasamos también la evolución de un modelo que ha sabido responder a una necesidad muy concreta: la de quienes quieren viajar sin depender de cuadrar fechas con amigos o pareja, pero sin renunciar a compartir la experiencia con otras personas.⭐ [Beloved sponsor] Oct8ne: tu solución de atención al cliente conAgentes IA con soporte visual

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This episode is 1 hour and 4 minutes long.

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This episode was published on March 23, 2026.

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