EPISODE · Nov 25, 2022 · 14 MIN
Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why
Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. Hosted on Acast. See acast.com/privacy for more information.
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Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why
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