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Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why episode artwork

EPISODE · Nov 25, 2022 · 14 MIN

Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why

from This Week in Business

Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. Hosted on Acast. See acast.com/privacy for more information.

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Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 14 minutes long.

When was this This Week in Business episode published?

This episode was published on November 25, 2022.

What is this episode about?

Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. Hosted on Acast. See acast.com/privacy for more information.

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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