Companies should consider adding value rather than discounting a product: Marco Torres, co-founder of Marketing Boost

Marco Torres and his co-founders worked in the travel business and needed to find a way to get their clients to leave video reviews. They came up with an incentive: Offering a three-day hotel stay in Orlando or Las Vegas for leaving a review. The idea worked and hundreds of clients started taking videos. This planted the seed for a new company.Marco co-founded Marketing Boost, a B2B service that helps businesses improve their marketing strategy with incentive-based techniques. He tells us the driving thought behind it: Adding a bonus to whatever you’re selling instead of discounting it. For example, a company can offer a complimentary hotel stay or a restaurant voucher.Marketing Boost’s ideal client is a business that is already killing the game but wants to add extra value for its customers, although some of its clients are in early stages.Marco is based in Miami, but most of his employees are located outside of the United States. In this episode, Carol and Marco discuss what prompted him to look for workers abroad after hiring in the United States, and how Covid-19 affected a business highly based on travel.If you’d like to learn more about affiliate marketing and how it works, this is a must-listen.Learn more about Marco Torres and Marketing Boost.You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or on LinkedIn: https://www.linkedin.com/in/carolbschultz/.