Company Buy- In: The Missing Link in Alumni Programming

In this episode, former TPAS board member and co-chair Michael Maassel shares a powerful framework for gaining true company-wide buy-in for alumni programming—and why every department plays a role in long-term recovery outcomes.From admissions and clinical teams to housekeeping, outreach, and leadership, Michael makes the case that alumni experiences are shaped by every interaction on campus. When organizations treat alumni as liabilities or disruptions, they miss the opportunity to harness one of their greatest strengths: lived experience.Through real-world examples and practical strategies, this conversation explores how alumni professionals can shift internal perceptions, build trust across departments, and position alumni programming as a core part of the treatment continuum—not an add-on.