COMPETE SMARTER, NOT HARDER EP 217

Dr. William Putsis | Professor of Marketing, Economics, and Business Strategy at  the University of North Carolina at Chapel Hill, | CEO of Chestnut Hill AssociatesHe also teaches executive programs at the Yale School of Management and DukeCE. He is President and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995. He is also an External Advisory Board Member at CEOWORLD Magazine.He has also written two leading books on business strategy, Compete Smarter, Not Harder, and The Carrot and the Stick: Leveraging Strategic Control for Growth.