Competing in a Crowded Space with Omnisend's Rytis Lauris

from How to Win podcast with Peep Laja · host Peep Laja

Key Points:Rytis explains the opening he saw in the market when starting Omnisend (01:13)My thoughts on the importance of speed when entering a category without established competition (03:38)The strategies that won Omnisend their first 100 000 customers (06:31)Rytis describes Omnisend’s profitable agency partner program (07:37)I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)Rytis explains how original research fuels Omnisend’s content strategy (10:31)My thoughts on the benefits of original research in online content (11:47)Rytis unpacks Omnisend’s pricing strategy (16:32)I describe the advantages of being either the high or low-cost option in your market (17:46)Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)I explain why you need to be better AND different to compete in a saturated space (21:30)Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)I discuss how the law of double jeopardy benefits large companies (25:19)Wrap up (29:11)Mentioned:Rytis Lauris LinkedInRytis Lauris TwitterOmnisend WebsiteOmnisend LinkedInPeter Caputa LinkedInDatabox WebsiteMichele Linn LinkedInMantis Research WebsitePaul Dyson LinkedInData2Decisions WebsiteHow Shopify's Morgan Brown helps them stay ahead of the competitionMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

What this episode covers

This week on How to Win: Rytis Lauris, co-founder and CEO of Omnisend, an all-in-one e-commerce marketing automation platform founded in 2014. Omnisend has expanded rapidly in the last two years, with ARR now hovering around $30M, 190 global employees, and more than 60 000 customers. In this episode, Rytis shares how Omnisend competes in a crowded space, the importance of timing, and how they built up their brand through original content. I add my thoughts on agency partner programs, the pros and cons of VC funding in a company’s early days, and the game is rigged to benefit larger companies.

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Competing in a Crowded Space with Omnisend's Rytis Lauris

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This episode was published on March 14, 2022.

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