Competing with the Big Boys in Home Healthcare - Thank You, Cupid!

“In an industry where trust is never granted and only earned, Executive Care has separated itself from the pack of home care companies through an unwavering commitment to ensuring our customers receive the best possible care from the most qualified caregivers,” Lenny Verkhoglaz, Founder & CEO of Executive Care This week on Franchise Today, co-hosts Stan Friedman and Paul Segreto welcome as their guest, Lenny Verkhoglaz, Founder & CEO of Executive Care, a home healthcare franchise based in Northern New Jersey. From early roots formed from a personal experience to national expansion, Verkhoglaz discusses how fate struck in an unforeseen way that ultimately led to the launch of Executive Care and how this relatively young brand competes against the big boys in the home healthcare field.  Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.