Competitive advantage through new business models
from CambridgeJBS Hosted by Cambridge Judge Business School
Cambridge Service Alliance Conference 2011 As European economies bump along the bottom a new approach to manufacturing industries is helping to make businesses more successful in the longer term. Companies which have traditionally manufactured products are now branching out into the service sector. "The Servitisation of Manufacturing" is leading to new alliances and collaborations both in the private and public sector with lessons for all to learn.
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This episode is 25 minutes long.
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This episode was published on October 13, 2011.
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