Competitive Intelligence: Kompetenzen, Karrieren, Erfolge...

What this episode covers

Dr. Rainer Michaeli vom Deutschen Competitive Intelligence Forum (Butzbach) bezeichnet die Wettbewerbsbeobachtung (CI = Compettitve Intelligence) als “Marktforschung für Erwachsene”. Dabei ist die systematische Beobachtung und Analyse der Marktteilnehmer eine Königsklasse des Research zu der eine hohe Erfahrung gehört. Nach dem theoretischen Einstieg in die CI vergleicht Dr. Michaeli die Analysten als Großmeister des Schachs. Der Vortrag ist ein guter Einstieg für Information Professionals in das Verständnis für die Competitive Intelligence, die in vielen Unternehmen einen hohen strategischen Stellenwert einnimmt. In der Anmoderation hören Sie Stephan Holländer und hier am Mikrofon für Sie Michael Klems von infobroker.de

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This episode is 17 minutes long.

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This episode was published on October 22, 2016.

What is this episode about?

Dr. Rainer Michaeli vom Deutschen Competitive Intelligence Forum (Butzbach) bezeichnet die Wettbewerbsbeobachtung (CI = Compettitve Intelligence) als “Marktforschung für Erwachsene”. Dabei ist die systematische Beobachtung und Analyse der...

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