Competitive Pricing Strategy - An Introduction

In this podcast we take you through competitive pricing and we show you why copying isn’t always the best answer.When you don’t know how to price your product, it is tempting to look at the competition and use their prices as a basis for yours. But what happens if you end up copying the wrong answer? Or what happens if your competition reacts to your price; what should you do then? It is said that ‘Pricing is either your most powerful weapon or your worst enemy.’  We have created this product pricing series to provide tips to help you make pricing work for you and certainly not be your enemy! In this second episode we look at what competitive pricing is, who uses it, why it’s great and not forgetting those all-important watch outs too. You will soon be in a better position to price your product.