Competitors and Lookalikes: How to Leverage What's Working in Marketing & Curate & News Jack Your Way to Authority

People tend to make content creation a lot more complicated than it needs to be; unnecessarily struggling with topic ideas and putting their own stamp on a subject.    The truth is: everything we need to create engaging content already exists. There's already a blueprint for standing out in our marketplace, all we have to do is study what's working and create a version of it for ourselves.    How do we adopt a marketing strategy for ourselves without outright copying or plagiarizing? In this episode, we're talking about a simple content strategy that will increase your visibility and authority.    Things You'll Learn in This Episode  One platform that will simplify your content curation  How to own the first pages of Google  The news anchor approach to content creation  Why news jacking is such an effective strategy  How to put your own unique stamp of personality on any piece of content