Compliance, Profit or Purpose. What really moves sustainability where you work?

Dr Anyse Pereira grew up in Cabo Verde, trained as a scientist in Europe, built programmes with the UN and Mercy Corps, and the corporate world—bringing a data‑driven, project‑management lens to sustainability. In this candid conversation, she explains the compliance–value–values triad, how to speak numbers to numbers people, and why purpose can beat budget (including the €5 “Science Parliament” that moved a nation). We dive into community‑led climate insight (what fishmongers’ “less colour” tells us), the pitfalls of alarmism and virtue signalling, and the career truth that “your biggest brand is you. Disclaimer - Since recording Anyse has left her corporate position at Toyota.