comScore Exec On Tracking Internet Activity

An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "comScore Exec On Tracking Internet Activity" was published on May 22, 2014 and runs 13 minutes.

May 22, 2014 ·13m · Ecommerce Conversations

Summary

In the field of tracking and reporting on Internet traffic, there’s no more prominent name than comScore. It was founded in 1999 to track and report on ecommerce activity and, since then, it has diversified to track online advertising, socializing, searching, and much more. It’s now a publicly traded company, too, and its director of industry analysis is Andrew Lipsman, who tells us how it is that comScore knows all of that information. He joins Practical Ecommerce’s Kerry Murdock.

Episode Description