Comunicação estratégica nas experiências de marca

What this episode covers

Guilherme Tomaz, Gerente de Comunicação e Ativação de Marca na LG, compartilha sua trajetória no marketing de empresas multinacionais e como as estratégias de marketing e inovação impactam o comportamento do consumidor no setor de eletrônicos.🔎 Como a pesquisa de mercado guia as decisões estratégicas?📊 Quais os desafios na comunicação de produtos premium?💡 Como a sinergia entre marketing e vendas impulsiona o sucesso?🔗 Assista agora!-Hosts:Henrique Gasperoni | Linkedin: ⁠https://www.linkedin.com/in/hgasperoni/⁠Rafael Scucuglia | Linkedin: https://www.linkedin.com/in/rscucuglia/-Convidado:Guilherme Thomaz | Linkedin: https://www.linkedin.com/in/guilherme-thomaz/-👉Live UniversityPós-Gradução Master em Marketing: https://ibramerc.liveuniversity.com/pos-master-marketing?_ga=2.239749766.408159060.1739535881-1595097327.1698332016 Siga nas redes sociais:📍Linkedin Live University: ⁠⁠https://www.linkedin.com/school/liveuuniversity/⁠⁠📍Instagram Live University: ⁠⁠Instagram (@live_university)⁠⁠📍Facebook Live University: https://www.facebook.com/liveuuniversity/

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Frequently Asked Questions

How long is this episode of Live University - LiveCast?

This episode is 1 hour and 14 minutes long.

When was this Live University - LiveCast episode published?

This episode was published on March 3, 2025.

What is this episode about?

Guilherme Tomaz, Gerente de Comunicação e Ativação de Marca na LG, compartilha sua trajetória no marketing de empresas multinacionais e como as estratégias de marketing e inovação impactam o comportamento do consumidor no setor de eletrônicos.🔎...

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