Concert Formats That Sell: Aligning Artistic Vision with Market Reality

Business of Classical Music Podcast — Live@Classical:NEXT Budapest 2026 In this live podcast session, Gilles Doré (CINARS) and pianist-curator Hanni Liang join the Business of Classical Music to explore how concert formats can be both artistically compelling and commercially viable. At the heart of the conversation is a central question: how can artists develop concert formats and programmes that authentically reflect their own artistic identity, while still accounting for the economic realities of presenters and promoters? Drawing on perspectives from both the presenting and performing sides of the industry, the session offers practical insight into what makes a format travel, sell, and resonate — and where creative ambition and market logic genuinely meet. Follow us on Instagram ⬇️ Podcast : https://www.instagram.com/business_of_classical_music/ León Dreher: https://www.instagram.com/leon_dreher/ Hanni Liang: https://www.instagram.com/hanniliang/ Cinars: https://www.instagram.com/cinars_org/ Classical:NEXT: https://www.instagram.com/classicalnext/