Conducting Customer Interviews With Morgan Norris

from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey

The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews. Morgan Norris, TREW Marketing Brand and Content Strategist, knows when she has nailed a customer interview, and the impact it can have on a company's messaging. She uses data from interviews to inform persona development, reinforce or debunk company differentiators, and uncover surprises (good and bad) touching everything from product quality to operational execution

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This episode is 26 minutes long.

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This episode was published on October 29, 2020.

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