Conducting user research at scale - Kenton Hansen

When we sat down with Roll20.net Product Director Kenton Hanson for this week's podcast, we were hoping to hear tales of how he and his  product team (or band of adventurers!) went on quests to conduct user research. We wanted to hear about dodging orcs and dragons (stakeholders) while collecting  treasure (insights).Instead, we learned that it's only Roll20's marketing team that cast spells.  But we also learned a lot about conducting research for such a large, passionate community, qualifying candidates, sharing learnings, and much more.Featured Links: Follow Kenton on LinkedIn and Twitter | Kenton's Website | Roll20 | Patrick Lencioni's teamwork system The 5 Dysfunctions of a Team | Erika Hall's book Just Enough Research Give Sprig a try for free by visiting Sprig.com to build better products.Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.