Conference presentation: Shane Boyd on Travelers' In Synch Campaign

from The Insurance Marketing and Advertising Podcast

Shane Boyd of Travelers discusses the strategy and execution behind the high-profile In Synch television campaign. Boyd was the keynote speaker at the 2006 Insurance Marketing and Advertising Summit, held in New York City.

Episode metadata supplied by the publisher feed · Published Jan 29, 2007

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Conference presentation: Shane Boyd on Travelers' In Synch Campaign

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