Confessions of a professional brand spotter with Emma Chozick from ThingTesting

Welcome to episode sixty-five. Our most unhinged and ThingTested episode yet. We're talking: The pod is heading into retirement! Have no fear, we’re giving you a good long irish goodbye 😢 Are Facebook groups going to make a comeback? Have they been going as strong as subreddits this whole time? ThingTesting’s Content and Community curator, Emma Apple Chozick, joins us today to share how she spots new brands, which DTC categories are ripe for disruption, and the sexy unique scam of functional mushroom marketing and curated brand reviews Emma Apple Chozick is the head of community and curation at Thingtesting, a third party review platform for modern consumer brands. She oversees the platform’s curation and user incentive programming. Her role gives her a look into what’s coming up and the ability to spot the next big thing to surface for Thingtesting’s community. Follow along with Emma on the gram and Twitter Check our Emma’s chair project @sitting.home Check out Emma’s feature on Arch Digest Our theme song is by ⁠⁠Parallel Dance Ensemble⁠⁠ This podcast is edited by ⁠⁠Softer Sounds.Studio⁠⁠! Check em’ out