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EPISODE · May 22, 2026 · 6 MIN

Confidence as a Personal Brand

from The Confident Brand · host Kirstie

Hey, guys, welcome to the Confident Brand podcast. I'm your host Kirstie. And today I wanted to just dive right on into talking about confidence.So I know that right now in the whole world of being an online business owner, having your own business, the whole entrepreneur journey, there's even more hats for us to all wear today than I feel like there ever has been before.The importance of keeping up visually, making sure that you have good messaging and showing up personally for your business, it's just like an additional full time job on top of just the business you have yourself.I think sometimes it can be really easy to kind of just look at all of that and fold into yourself and think this feels like too much.I think, you know it can be really polarizing when you think of all the things that we can do and all the things that honestly, all the other gurus tell you you need to be doing this in order to have a successful business.That usually just is not the case and you don't have to do all the things. Um, my advice to you would be find one thing to start off with that you can start practicing that is going to help move the needle in your business and help you show up in a more personal way for your business.So an example of that could be either getting better at talking to camera videos or maybe taking behind the scene videos of yourself. Um, so you can create reels that show what it's like to work with you.One of my favorite quotes and I don't even know who quoted this, maybe I quoted it, maybe I came up with this, I can't remember.I'll take half credit, but it is that confidence is not a possession. Confidence is an action.And I just love that because it means that you can't look at someone and say, well, she's confident or he's confident and I'm not. It really has to do with, have they built up a confidence muscle?And maybe in this area of your life or your business, you just haven't worked that confidence muscle up yet.I feel like that's just such a freeing way to look at confidence, that it isn't something that you have, it's something that you do.And you don't get confident because you're good at something. You get confident because you started working towards your goal.And in return, basically keeping the small commitments that you've told yourself you wanted to do in order to reach a goal that is worthy. You have gained confidence in yourself that you will do the things that you say you will do and you will put in the work to get the results that you desire.So, yeah, whether you want to run six miles or lift 75 pounds, you don't start off usually being able to do that. And I can't do either of those things at all.So this is just, just an example, not from personal experience, but confidence really is kind of like, um working out.If you don't work out, you won't have the Santama and ability to walk around six miles or lift these heavy weights.First step always sucks the most. Um, and I know that that might be cliche or you've heard that before that like, oh, getting started is the hardest part, but it's true, haha.Um, restarting and getting your momentum going is always always more difficult than when you start momentum and can compound on that momentum.So that is my encouragement for you today that no matter where you're at in your business, you can start creating a more confident personal brand and show up more confident, even if you don't always feel that way or always embody it.I don't always feel confident.And I also know that if there are times where I'm starting to feel down or disappointed and either like my Instagram reach or maybe I feel like I haven't got the inquiries that I've wanted to lately, usually it comes down to I have not been taking action and doing the things I know I need to do in my business. And that's when the self doubt starts creeping in.So that is my short little lesson on confidence, and I hope it's encouraging to you because you can start building that confidence muscle up today.No matter what facet that you need to in your business. Start small and just set small goals so that you have multiple wins under your belt.But anyways, thank you so much for listening and I can't wait to record the next episode. Bye. That sounded like a phone call ending.Links & Resources💫Grab my Camera Ready Confidence Guide, its Free!📝 Blog: Tips on Building your Personal Brand💬 Questions or episode ideas? DM me on Instagram!Let's Connect:Website: kirstieveatch.comInstagram: @kirstie.veatchIf you loved this episode, leave a review! It helps other business owners find our podcast and helps me create more content you actually want to listen to!🎙️✨

Episode metadata supplied by the publisher feed · Published May 22, 2026

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Hey, guys, welcome to the Confident Brand podcast. I'm your host Kirstie. And today I wanted to just dive right on into talking about confidence. So I know that right now in the whole world of being an online business owner, having your own business, the whole entrepreneur journey, there's even more hats for us to all wear today than I feel like there ever has been before. The importance of keeping up visually, making sure that you have good messaging and showing up personally for your busine...

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