Confidence, Community and the Next Generation

This week on The Upswing, WTMJ’s Jeff Sherman welcomes Tina Jones, executive director of Girls on the Run Southeastern Wisconsin, for a conversation about confidence, mentorship, and the connection between physical activity and mental well-being. Jones shares how the organization helps girls build resilience through movement, previews the upcoming non-competitive 5K at American Family Field, and reflects on the importance of positive female role models during adolescence. Later, Wisconsin Brewing Company Brewmaster Kirby Nelson joins the show to discuss the legacy of Schlitz, brewing the final batch of the iconic beer in Verona, and how beer culture and preferences continue to evolve across Wisconsin. Jeff closes the episode with a business and career takeaway inspired by The Devil Wears Prada. 🎙️ The Upswing is presented by Horicon Bank.