Confidence Is a Strategy: How Julie DeLucca-Collins Helps Women Step Fully Into Their Power

Confidence Isn't a Feeling — It's a Strategy. In this powerful episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Julie DeLucca-Collins, founder of Go Confidently Services and host of the top-ranked Casa de Confidence Podcast. Julie shares her journey from the C-suite to confidence coach — and how two defining moments shaped her mission to help women step fully into their power at any age. In this episode, you'll learn: ✔️ Why confidence is built through action — not feelings ✔️ How to reframe imposter syndrome at any age ✔️ Why "making friends with the boring" is essential for business growth ✔️ The power of systems and delegation in scaling a business ✔️ How habits create momentum when motivation disappears ✔️ Why service and aligned values drive sustainable success Julie also shares how launching her podcast during the pandemic led to a second business with her husband — and how systematizing processes creates freedom, growth, and scalability. If you've ever questioned whether you belong at the table — this episode is for you. 📘 Learn more about Julie's book Confident You and her coaching at: GoConfidentlyCoaching.com