EPISODE · Mar 10, 2026 · 46 MIN
She Directed MTV Videos at 25 & Still Had to Prove Herself | Sibusisiwe Khupe on Confidence, Creative Risk & Owning the Room
from She's Lost Control · host Camila Holden-Ayala
Confidence isn't a feeling. It's a body of evidence — and Sibusisiwe Khupe has been building hers since before most people have their first proper job.By 25, Sibu had directed MTV-recognised music videos, worked with artists including Lewis Capaldi, Bree Runway and Tom Jones, and built a freelance career that eventually took her to one of the most respected creative agencies in the world — Wieden+Kennedy. Not because she waited for permission. Because she stopped waiting for permission.In this episode, we get into the real stuff — the audacious cold outreach that opened doors, the freelance hustle that built her reputation, and why making your own work before anyone commissions it is still the most powerful career move a creative can make.We also talk pay, autonomy, and how to present ideas to senior stakeholders in a way that actually lands.Sharp, honest and genuinely galvanising — this one will make you want to send your portfolio somewhere terrifying the moment it ends.⚡ What we cover: → Shifting from societal expectations to building a fearless creative career → Building confidence through a stack of evidence — not just mindset → Audacious direct outreach and how it landed high profile collaborations → Moving from freelance projects to securing roles at Wieden+Kennedy → Negotiating pay, autonomy and fair compensation → Crafting decks and presenting ideas that get senior buy-in → Filtering career advice and knowing when to trust your own judgement → Practical advice for underrepresented creatives in competitive industries🎙 She's Lost Control — the podcast for ambitious creatives who are done playing small. 💌 Join #TheChaosClub → www.instagram.com/sheslostcontrolpodcast/
What this episode covers
Confidence isn't a feeling. It's a body of evidence — and Sibusisiwe Khupe has been building hers since before most people have their first proper job. By 25, Sibu had directed MTV-recognised music videos, worked with artists including Lewis Capaldi, Bree Runway and Tom Jones, and built a freelance career that eventually took her to one of the most respected creative agencies in the world — Wieden+Kennedy. Not because she waited for permission. Because she stopped waiting for permission. In t...
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She Directed MTV Videos at 25 & Still Had to Prove Herself | Sibusisiwe Khupe on Confidence, Creative Risk & Owning the Room
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