Confirmation Bias: The ethics and advantages of customers' desire to be right

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly.✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "Behavioral Science + Psychology 101 for Marketers"✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking: What is Confirmation Bias?Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

What this episode covers

Have you ever ordered dinner in a restaurant, and after telling the waiter your order they comment “Good choice!”. How did it make you feel? Did you begin looking forward to your meal a little more, knowing that your choice was a “good” one? If so, you’re not alone. When taking a risk, making a choice, or buying a product, people love to hear that their decision was a good one. So much so, that they’ll ignore information that directly conflicts with this belief. Why? It’s an example of a psychological phenomenon known as Confirmation Bias. Join me today as I dive into how to avoid - and take advantage - of this common cognitive bias.

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Confirmation Bias: The ethics and advantages of customers' desire to be right

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This episode is 10 minutes long.

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This episode was published on March 8, 2022.

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