Confronting Cancel Culture

For a few months I've been thinking about cancel culture - the concept of deplatforming or canceling an influencer because of a perceived or actual offense they do in private or public. Recently, CallMeCarson - a prominent Minecraft Youtuber - has come under fire and is the latest to experience a mass call for cancellation. I'm not here to pass judgment on CallMeCarson, Keemstar, or anyone involved in the drama / cancellation. I think the marketing implications of cancelling influencers is real interesting. I wanted to explore some of the psychology behind mass cancelling people and some of the unexpected effects it has on Twitch, Twitter, and Youtube. One of the most interesting concepts around cancelling someone is how certain influencers use outrage marketing and manipulation to get haters to do exactly what they want.