从130亿跌到7亿，跌落神坛的GoPro兴衰史 - What's Next｜科技早知道

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主播丨徐涛嘉宾丨杜晨后期制作丨迪卡普里鑫（以下文字只是音频节目的少许补充。「硅谷早知道」每周周五中午12点准时更新，敬请期待。）作为一家典型的家硅谷独角兽公司，GoPro经历了太多起起伏伏。作为曾经行业里的明星企业，Gopro 市值一度达到 130 亿美元，其创始人 Nick Woodman 薪酬也成为全美最高的2.87亿美元。但在上市后，GoPro 股价从 2014 年的 87 美元跌落至如今的不到 7 亿美元，也一度传出它寻求出售的消息。今年8月接受 Bloomberg 的采访时，Nick Woodman将创业形容成徒手攀岩。那 GoPro 这些年的经历是什么样的，它现在又处在一个什么样的岩壁上。如果已经没有退路，是不是如同 Nick Woodman 所说，“唯一能支撑你继续的理由，就是你是否相信你最初的这个信念”。本期节目，我们请来了刚刚参加了GoPro 8 的新品发布会的驻硅谷记者杜晨。我们会深度探讨GoPro 创业至今的全过程，并试图分析背后的原因。另外，听众可以添加我们小助手「声小音」的微信 shengfm1 ，加入「硅谷早知道」听众群。「硅谷早知道」现为「声动活泼」传媒旗下节目。本期嘉宾杜晨，「PingWest 品玩」和「硅星人」的驻硅谷记者 The Takeaway GoPro 相机的巅峰时期销售大概近四百万台，但是这个规模里不可能全是极限运动爱好者，可能大部分的人都是普通人，带着一种我万一用得上的心态，想要买一个运动相机。这些不是他的核心用户，却是他的销量及收入最大的来源。对于他们来说，如果新一代的产品不是重新定义了运动相机，那他们完全可以继续用上一年或者两年前的运动相机。我问Nick Woodman：“过去两年你们学到了什么，以及现在你们的自救措施及结果，是否满意？” 他回答：比较满意，因为对于他来说，最看重的指标是GoPro又开始盈利了，又开始有净利润了，即便这个公司的规模跟他的鼎盛时期根本就没法比。 GoPro是一个典型的硅谷独角兽，但可能和近几年涌现出来的其他独角兽不太一样，后者更是一个平台，一个大众的东西。但GoPro本质上是比较小众的一个硬件厂商，他们在资本的快速涌入和增长阶段迷失掉了自己，像Uber迷失掉了自己的公司文化，然后变得不顾规则，过度的追求快速成长，结果也失去了最初的一些目标。 ### 本期讨论的主要有：创始人Nick Woodman的成长和早年创业经历 GoPro成长史及巅峰时期探讨GoPro市值为什么会下跌为了挽救下跌，GoPro如何改变其策略 GoPro是否还能东山再起相关信息硅谷早知道丨#32 Uber 上市估值那么高，就不怕腰斩吗？ GoPro CEO Nick Woodman on ‘Bloomberg Studio 1.0’ Enjoy！原创文章，作者：「声动活泼」。在其他平台收听：喜马拉雅蜻蜓FM 36Kr

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How long is this episode of What's Next｜科技早知道?

This episode is 49 minutes long.

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This episode was published on September 26, 2019.

What is this episode about?

主播丨徐涛嘉宾丨杜晨后期制作丨迪卡普里鑫（以下文字只是音频节目的少许补充。「硅谷早知道」每周周五中午12点准时更新，敬请期待。）作为一家典型的家硅谷独角兽公司，GoPro经历了太多起起伏伏。作为曾经行业里的明星企业，Gopro 市值一度达到 130 亿美元，其创始人 Nick Woodman 薪酬也成为全美最高的2.87亿美元。但在上市后，GoPro 股价从 2014 年的 87 美元跌落至如今的不到 7 亿美元，也一度传出它寻求出售的消息。今年8月接受...

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